Bookie Tutorials

Bookie TutorialsLearn how to be a bookie with our easy to use Bookie Pay Per Head tutorials where you will learn everything to know about being a bookie and owning a sportsbook.

Whether youre looking to learn how open a full size sportsbook or just be a bookie agent by using a white label sportsbook solution or a pay per head, our bokie tutorials can help! This is because our tutorials will definitively improve your bookie business thanks to our tutorials made by professional bookies and gambling operators.

All of our tutorials on how to be a bookie or improving your gambling websites are made from actual bookies and sportsbook operators. In addition, only proven successful sportsbook and casino operators are able to publish their gambling guide in this section.

Bookie Tutorials to Maximize Your Gambling Website Profits


Content Marketing Tips for Bookies

Content Marketing Tips

There are billions of active internet users across the globe. Thus, there are many opportunities for your bookie business to engage with the target audience. One way to do so is through content marketing. We bring you content marketing tips that can help increase your reach over time. 
Content marketing is a marketing strategy that focuses on creating, posting, and sharing relevant and valuable content online. Its goal is to reach the target market and make visitors to your website do a specific action. 
This tutorial is part of our how to be a bookie series. We provide you with tips that can optimize your content marketing strategy. Ultimately, the goal is to develop a long-term marketing strategy that can sustain the sportsbook’s growth. 

Content Marketing Tips

The first thing you need to do is to ensure your content has a definite and measurable goal. It can be overwhelming with the amount of content you can make for your bookie business. According to the best bookie pay per head, every content you create should have a clear goal. Getting views or driving traffic are not business goals. Also, it would help if you took time to think about how the content can help achieve your goals.  

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PPH Bookies

PPH BookiesSports betting has become a growing and popular industry over the last several years. It seems that betting odds are set and publicized for virtually any athletic activity, even if it’s not directly related to a game or match. This rise began with Daily Fantasy Sports (DFS) and has accelerated with the legalization and implementation of sports betting in 20 states.

That number will continue to grow, with five more states in some stage of implementation. It was all prompted by the state of New Jersey’s lawsuit that challenged Nevada’s virtual monopoly on legal wagering on sports. The case made it all the way to the Supreme Court of the United States in 2018 where the landmark ruling allowed all states to legalize the practice.

Since then, a combination of online and retail sportsbooks have started operations, utilizing the latest technology to bring an easy and enjoyable wagering experience to customers. Horse racing tracks in some states have been able to leverage the addition of betting on other sports to take advantage of a clientele that is already inclined to wager.

Read more: PPH Bookies

How to Become a Bookie

How to Become a Bookie

If you want to become a bookie, you need to have the right skillset, initial capital, and knowledge about the sports betting industry. When done right, you would have a lucrative and profitable business. 
A bookie is someone who accepts wagers from people on sports events. He acts like a stockbroker that takes money from individuals to purchase and trade stocks. However, a bookie provides sports betting services and offers a place where players can bet on sports. 
The good news is that it is easier to start a bookie business today than before. You don’t need to have a lot of money for the venture. You need to know how to be a bookie with a pay per head. You’ll get all the tools and features required to run the sportsbook at a low cost. 

Become a Bookie Today

A successful bookie has several key characteristics. It would be best if you were good with numbers, organized, can handle risks, passionate about sports, have enough money to cover expenses, understand sports betting, and know how to use sports betting software

Read more: How to Become a Bookie

What to Offer After March Madness

A lot of bookies take in a lot of money in the biggest sports events of the year: you have the Super Bowl and March Madness. But since both events are over, what else is there to look forward to in the next few months? Of course, with a reliable sportsbook pay per head provider, you will be able to offer pretty much any sports game or event that happens.

Depending on your players, what you can choose to promote will be based on their wagers. Again, with a pay per head solution, you’ll be able to track their bets and see where they love placing bets. From here, you can offer promotions. And recently, there are a lot of events you can bet on.

Read more: What to Offer After March Madness

Get Better Profits for Your Bookie Business

Get Better Profits for Your Bookie Business

As a sportsbook operator, your goal is to make the bookie business profitable. There are two ways you can do so. You can either reduce expenses or grow the sportsbook. Also, you need to ensure that you can maintain better profits for your bookie business in the long run. 
During the pandemic, people are more conservative with their disposable income. Thus, it is more difficult to find more players. The good news is that online sports betting continued to grow in 2020. Bookie pay per head reviews expect the growth to continue this year. 
Once the pandemic is over, analysts expect players to use online sportsbooks still because they are more convenient than retail locations. Thus, it would be best to learn how to become a football bookie or any bookie as early as today.   

Better Profits for Your Bookie Business

The first step is to reduce your operating expenses. A successful bookie uses good pay per head solution, such as the one from It allows bookies to reduce operating costs without sacrificing the quality of the service. 

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The Magic Number

The Magic NumberPlayers are always looking for the magic number the question is, will you be the bookie that provides it? The truth of the matter is this, who knows if you will be the bookmaker that provides your players with the magic number, how can you know this?

Even if you could supply the magic number for your players, would you want to? Of course, you would not, however, you absolutely want your players to feel as if they can beat you. “The Canes will cover here”, should be your moniker as a bookmaker. Yes, you want your players believing they can beat you. You want your players to think you are an easy target, and you want them to feel comfortable playing any sport in your sportsbook.

Lines and odds are a big deal and in this business, and they can make you or break you, they will make you or break you. You must have great lines and odds. Keeping clients loyal to your cause is your number one job.

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Customer Service for your Clients can Make a Difference

Customer service is a nearly forgotten entity of the online sportsbook, in fact, it practically doesn’t exist anymore. You can offer your clients the best customer service if you are online and willing to find that online presence with the use of a pay-per-head. Players want one thing, they want the best customer service, they want English-American-speaking agents that are gaming-friendly and people that understand the gaming industry.

The best PPH providers are now offering live gaming agents that speak great English and they want to help you and your clients. Do not mess around with online groups that have no 800-number and no way to reach anybody – a live person.

Your betting clients want a sportsbook they can rely on, one they can trust, and one they can call to either place their bets or make inquiries when there are problems. If they cannot call the sportsbook they bet with, they do not want to stay, and they will not stay. Lack of availability and an overall lack of communication is the number one client killer.

Read more: Customer Service for your Clients can Make a Difference

NFL Bettors | Appeal to them in the Offseason

NFL Bettors | Appeal to them in the OffseasonEvery bookie knows that the NFL is the cash cow of their business and it doesn’t matter if you are a small bookie, a local bookie, a huge bookie, or any kind of bookie. What matters is that you are catering to the NFL player. Here is a secret, close to every NFL player plays every other sport known to man!

They may say “they’ll see you next season, but don’t let them off the hook. Do not let them get away. You need them and you need to build their passions elsewhere during the offseason. This can be done if you have the right tools, it cannot be done if you are not online.

The only way that you will appeal to any gambler in the long-term is by having an online presence. You can get online today, and you can be earning a small fortune on MLB, the NBA, NHL, and NCAA basketball.

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Make the best out of every season

How can I become the best bookie I can be? That is the question you need to ask yourself every once in a while, and not just ask, but truly look for an answer, because things change quickly in this industry, and you must keep up with the times and good practices.

Sports betting is a whole different animal right now, from what it was a few years ago, and even though the essence remains the same, it’s important that you give this some thought, adjust and adapt, so that your players know you care about them having the best possible experience.

This of course, will have a chain reaction to you becoming a better bookie and being able to get more profit on your investment.

Read more: Make the best out of every season

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